Premium Watch Straps for Rolex, Audemars Piguet and Cartier
A strap change is the single fastest way to alter the character of a luxury watch. Our collection carries replacement and bespoke straps for Rolex, Audemars Piguet and Cartier, fitted in-house by our London team. Every strap on this page has been selected for two things: accuracy of fitment on the reference it is designed for, and quality of materials that holds up under daily wear.
Time 4 Diamonds has been supplying high-end watch parts since 2005. Our workshop includes watchmakers and engineers who previously worked at Rolex, which is the expertise that separates a correctly fitted strap from a generic replacement.
Shop Watch Straps by Brand
Rolex Straps
Our Rolex strap collection covers the Submariner, Daytona, GMT-Master II, Sky-Dweller, Yacht-Master, Explorer, Datejust, Day-Date and Oyster Perpetual. Rubber straps with curved end-links sized to the Oyster case, hand-stitched alligator and crocodile leather in multiple finishes, calfskin options and bespoke builds. If you want the context behind Rolex model nicknames you might be shopping for, our Rolex nicknames guide covers the Kermit, Hulk, Pepsi, Batman and more.
Audemars Piguet Straps (AP Straps and Royal Oak Straps)
Our Audemars Piguet strap collection is the largest on our site and covers the Royal Oak, Royal Oak Offshore, Royal Oak Concept and Code 11.59. AP replacement straps in integrated-fit rubber, alligator, crocodile and leather cut for the Royal Oak's specific lug geometry, plus Offshore rubber straps in multiple colourways. We also take bust-down AP rubber strap and diamond-set strap commissions for collectors building something original. Collectors search for these as AP straps, AP watch straps, AP Royal Oak straps, AP Royal Oak Offshore rubber straps and Audemars Piguet strap replacement. They all live here.
Cartier Straps
Our Cartier strap collection is built for the Santos, Santos 100, Santos 100 XL, Tank, Ballon Bleu and Pasha. Cartier Santos alligator straps, Cartier Santos crocodile straps and black leather options in the classic Cartier palette, rubber options for active wear, and Cartier Santos diamond leather strap commissions for collectors who want something distinct from the factory offering. Fitment on both the modern Santos QuickSwitch system and the screw-fitting Santos 100 is exact.
Shop Watch Straps by Material
Leather Straps
Hand-stitched alligator, crocodile, matte calfskin and polished full-grain leather. Leather remains the classic choice for Datejusts, Day-Dates, Tank and Ballon Bleu references where the watch reads dress rather than tool. Our leather straps are built to match case dimensions precisely at the end-links so they sit flush without gaps.
Rubber Straps
FKM-grade vulcanised rubber with curved end-links cut to the Oyster case, Royal Oak case and Santos case profiles. Rubber is the correct answer for sports references that see water exposure, gym use or travel. Our rubber straps are hypoallergenic, UV stable and flexible in cold conditions.
Fabric and NATO
Fabric and NATO-style straps for vintage references and casual configurations. These sit best on older Submariners, Explorers and GMTs where the military diver or expedition aesthetic matches the reference history.
Bespoke and Diamond-Set Straps
Diamond-set straps, gem-set clasps, custom dial-matching leather, engraved buckles and full one-off designs. This is where Time 4 Diamonds differs from most strap specialists. Speak to our team via our watch customisation service or view our bespoke watch collection for examples of recent commissions.
Strap Fitment, Sizing and Compatibility
Luxury watch straps are not interchangeable the way buyers often assume. Lug width alone does not guarantee a correct fit. The curvature of the end-link, thickness at the spring bar, clasp mechanism and deployment style all need to match the reference exactly.
Our team fits every strap in-house before shipping. You receive a strap sized to your wrist measurement, polished at the clasp, and ready to wear. No generic cut-to-fit or trial-and-error assembly required. For watches currently in service with us, strap changes can be booked alongside watch servicing and repair at the same visit.
Frequently Asked Questions
Can I fit any strap to any Rolex?
No. Lug width is the starting point but not the finishing point. A 20mm strap designed for a Submariner will not sit correctly on a Daytona even though both take 20mm straps. The end-link curvature is different, and on Rolex Oyster cases the strap needs curved fitting to seat flush against the case. Always confirm the strap is cut for your specific reference.
Do your straps come with a warranty?
Yes. Leather and fabric straps carry a 12-month warranty against manufacturing defect. Rubber straps carry a 24-month warranty. Bespoke and diamond-set straps are covered on commission-specific terms agreed at build time.
Can I commission a strap that matches a specific dial or bezel colour?
Yes. Our bespoke service includes dial-matching leather and gemstone selection against existing watch finishes. Send us a photograph of your watch and the team will quote a dial-matched build.
How long does a bespoke strap take?
Standard bespoke leather takes 3 to 5 weeks from commission to delivery. Diamond-set and gem-set straps typically take 6 to 10 weeks depending on stone sourcing and complexity. Rubber with custom colours and engraved buckles sits in the middle at around 4 to 6 weeks.
Do you service straps bought elsewhere?
Yes. We clean, re-stitch and re-size leather straps from any manufacturer. Rubber straps can be trimmed and polished. Repairs to counterfeit or unbranded straps are handled case by case, with an inspection quote provided before work begins.
Why Buy Your Watch Strap From Time 4 Diamonds
Our London and Dubai teams have been handling luxury watch parts for two decades. Strap work, from replacement to full bespoke diamond-set commissions, is finished in-house rather than outsourced. Every piece is sized, polished and inspected before it ships. For bespoke commissions or to source a strap configuration not currently listed, speak to our team.
