The Hublot story
Hublot was founded in 1980 by Italian watchmaker Carlo Crocco, who paired a gold case with a natural rubber strap, a combination the Swiss industry had never seen, and named the brand after the French word for porthole. The brand was reshaped in 2004 when Jean-Claude Biver took over as CEO. At Baselworld 2005 he unveiled the Big Bang chronograph, which won the Geneva Watchmaking Grand Prix Design Prize and tripled orders within a year.
LVMH acquired Hublot in 2008. Under current CEO Julien Tornare, who joined in September 2024, the brand is repositioning toward higher watchmaking with proprietary materials including Magic Gold, coloured sapphire cases and patented two-colour ceramic.
Hublot Big Bang
The Hublot Big Bang launched in 2005 and remains the brand's signature line. Cases run 38mm to 45mm, with chronograph, GMT, flyback and tourbillon variants. Steel and titanium references typically start in the £8,000 to £12,000 range pre-owned, with King Gold, Magic Gold and gem-set pieces reaching £100,000 and beyond.
The Big Bang Unico sub-line carries Hublot's in-house calibre with around 330 components, supporting flyback chronograph, GMT and perpetual calendar complications. The Big Bang Integral, introduced in 2020, took the collection into integrated-bracelet territory to compete in the same arena as the Royal Oak and Nautilus, and is one of the more sought-after recent releases on the secondary market.
Hublot Classic Fusion
The Hublot Classic Fusion launched in 2010 as a slimmer, more restrained interpretation of Crocco's original 1980 design. Available in 33mm, 38mm, 42mm and 45mm cases across titanium, ceramic and King Gold, the collection is the most versatile in the Hublot range and the natural entry point into the brand. Pre-owned pricing starts around £5,000 for steel and titanium references and rises to over £30,000 for gold and gem-set pieces. The Aerofusion variant adds a skeletonised chronograph movement.
Hublot Spirit of Big Bang
Introduced in 2014, the Spirit of Big Bang reframes the Big Bang DNA in a tonneau-shaped case. Visible bezel screws, a skeletonised dial and a sapphire caseback give the collection a distinct silhouette that wears differently to round-cased models. Spirit of Big Bang watches are produced in titanium, ceramic, King Gold and carbon fibre, with most references trading between £15,000 and £80,000 on the pre-owned market.
Hublot King Power
The Hublot King Power took the brand's design language to its limit. Cases measure 48mm with oversized crowns, prominent push-pieces and a thick stacked-component construction. The collection has been discontinued, which has made it a strong pre-owned play. Sport-themed editions including the F1 King Power, UEFA Euro and Ferrari variants are particularly collectable, with limited-edition references typically holding their value better than mainstream Big Bang and Classic Fusion models.
Customising your Hublot
Time 4 Diamonds is one of the few specialists in the UK with an in-house bespoke workshop dedicated to high-end watch customisation. We can transform a standard Hublot into a one-of-one piece through diamond-set bezels, custom dials, gem-set lugs, PVD and DLC coatings and full bespoke builds. Browse our range of Hublot dials and Hublot bezels for inspiration, or commission a piece from scratch through our customisation service.
Why buy a Hublot from Time 4 Diamonds
Time 4 Diamonds has been trading luxury watches since 2005 from our showroom at 3 More London Riverside, SE1 2RE. Every Hublot we sell is fully authenticated, mechanically tested and serviced where required before listing. Pricing reflects current secondary-market conditions, not RRP-anchored guesswork. Buyers receive a 24-month warranty, transparent provenance documentation and the option to view any piece in person by appointment. We welcome international clients and can arrange insured worldwide shipping.
Hublot servicing, sourcing and selling
Our in-house watchmakers handle Hublot servicing and repair, including movement overhauls, gasket replacement, water-resistance testing and complication regulation, all carried out at our London workshop. Full details are on our servicing page. If you are searching for a specific reference we do not currently stock, our sourcing team can locate it through our private network. To sell a Hublot, our Sell Your Watch programme offers same-day payment or higher-value consignment listings.
Frequently asked questions about Hublot watches
Are Hublot watches a good buy?
Hublot produces some of the most technically interesting modern Swiss watches, with proprietary materials and in-house complications. The brand suits buyers who want bold, contemporary design and material innovation rather than traditional dress-watch heritage. As a luxury purchase it is a strong choice. As a financial investment it is weaker than Rolex or Patek Philippe.
Do Hublot watches hold their value?
Most Hublot references depreciate in line with brands like IWC and TAG Heuer, typically losing 30 to 40 percent of retail in the first few years. Discontinued lines such as the King Power, limited-edition Ferrari and UEFA pieces, and high-end MP-series tourbillons hold value significantly better and in some cases appreciate. Box and papers, original strap and full service history all materially affect resale value.
What is Hublot Magic Gold?
Magic Gold is Hublot's patented alloy that fuses 24-carat gold with boron carbide ceramic to produce an 18-carat material that is virtually scratch-proof. Hublot is the only watchmaker producing this alloy, which is rated above 1,000 Vickers on the hardness scale, well above traditional gold and most steel.
What case sizes does Hublot offer?
Classic Fusion runs from 33mm to 45mm, making it suitable for a wide range of wrists. Big Bang sits at 38mm, 42mm or 45mm depending on reference. Spirit of Big Bang uses a tonneau case that wears smaller than its dimensions suggest. The discontinued King Power is 48mm and wears large.
Can I customise my Hublot at Time 4 Diamonds?
Yes. We offer diamond-setting, custom and Arabic dials, gem-set bezels and lugs, engraving, and PVD or DLC case coatings. Most customisation requests are turned around in four to eight weeks depending on complexity. Book an appointment using the banner above for a consultation.
Do you service Hublot watches in the UK?
Yes. Our watchmakers service Hublot and other Swiss luxury brands at our London workshop, with full diagnostics, parts replacement and water-resistance testing carried out on-site rather than sent overseas.
How do I sell my Hublot?
Submit your reference, condition and any documentation through our Sell Your Watch programme for a free valuation. We offer same-day payment for direct purchase, or higher consignment values where you are willing to wait for the right buyer.
