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Luxury Watch Deals and Clearance Sale
This is the clearance section of Time 4 Diamonds, a London watch dealer established in 2005. Every item here carries a reduced price against its regular listing, and every item is physical stock we hold ourselves rather than a sourcing promise. The range currently runs to more than 300 pieces across three categories: complete watches, watch parts and jewellery.
The watches include factory pieces such as the Rolex Day-Date 40 in platinum and limited edition Audemars Piguet Royal Oak Offshore models, alongside custom watches finished in our own workshop with diamond-set bezels and bespoke dials. Prices on this page change as stock sells, so if a specific reference is showing a reduction, that price applies only while the piece remains available.
Why These Watches Are Reduced
Nothing here is reduced because something is wrong with it. Pieces enter the clearance sale for ordinary retail reasons: stock rotation ahead of new arrivals, ex-display examples from our showroom at 3 More London Riverside, custom configurations we built as one-offs and part-exchange watches we have priced to move. Each product page states the exact condition, from new and unworn through to used, along with photographs of the actual piece you would receive, not stock imagery.
The parts selection follows the same logic. It includes several hundred Rolex dials, bezels and straps for models including the Daytona, Datejust, Day-Date, Submariner and GMT-Master II, plus parts for Audemars Piguet, Hublot, Cartier and Chanel. Many are factory components removed during customisation work, which is why they can be listed below typical market pricing.
Authenticity and Condition Checks
Every watch and component in this sale has been inspected by our in-house watchmakers before listing. Condition grading is stated plainly on each product page: new/unworn, excellent, good, or used, with the movement, case and bracelet assessed individually. Where a watch has been customised, the listing specifies exactly which elements are factory original and which were set or finished by us. If you want additional photographs, a video of a specific piece, or the service history where one exists, ask before you buy and we will send them.
Delivery, Collection and Payment
Orders are shipped fully insured and tracked within the UK and internationally. You can also reserve any piece and inspect it in person at our London showroom before committing. For a faster answer on availability, condition or pricing, WhatsApp is the quickest route: message us on +44 7496 005467 with the reference number and we will confirm the same day.
If the model you want is not in the current sale, two options exist. Browse the full Rolex and Audemars Piguet collections at standard pricing, or use our watch sourcing service and we will locate the exact reference for you through our trade network.
Frequently Asked Questions
Are clearance luxury watches authentic?
Yes. Every watch in this sale is inspected and verified by our watchmakers before it is listed, and each listing photographs the actual piece for sale. Custom elements, where present, are declared on the product page.
Why are some watches on this page below market price?
They are stock we already own and have chosen to move: ex-display pieces, part exchanges, one-off custom builds and rotating inventory. The reduction reflects our decision to clear the piece, not its condition.
Can I see a watch before buying it?
Yes. Any piece can be reserved and viewed at our showroom at 3 More London Riverside, London SE1 2RE. Book a visit through our contact page and we will have the watch ready.
Do reduced watches come with box and papers?
It varies by piece. Each listing states what is included. Full sets are noted as such, and watch-only listings are priced accordingly. If the listing is unclear, message us with the reference and we will confirm.
How often is the clearance sale updated?
Continuously. Pieces leave when they sell and new reductions are added as stock rotates, so the selection you see today will differ from next month. If a specific piece interests you, act on it while it is listed.