Customise Your Watch
Our in house artisans transform authentic luxury timepieces into bespoke creations, using natural VS1 diamonds and the finest materials
+44 20 7043 2598Make it yours
It is not about owning just any watch. It is about owning your watch. Here at Time 4 Diamonds, our in house artisans transform authentic luxury timepieces into bespoke creations that reflect your personality, your taste and your story.
From iced out diamond bezels and rainbow gem set complications to hand painted dials and personal engravings, every customisation is crafted using natural VS1 diamonds and the finest materials.
Bespoke craftsmanship
Your watch, your identity
Horology is a form of art built on intricacy and precision, but it is also a way to express who you are. A watch does more than display the time. It mirrors your personality, your achievements and the moments that matter to you.
Whether you want a personal engraving, a distinctive strap, diamonds set into the bezel or a completely redesigned dial, our London workshop gives you the freedom to create a timepiece that is unmistakably yours. We customise watches from Rolex, Audemars Piguet, Patek Philippe, Hublot, Cartier and Richard Mille, among other leading Swiss brands.
What we offer
Replacement parts
Custom dials, bezels and straps crafted for your luxury watch.
Discover
Natural diamonds
Hand selected VS1 stones, expertly set by our in house gem setters.
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PVD and DLC coating
Enhanced hardness, scratch resistance and a refined matte finish.
DiscoverFactory set against custom set
A factory set watch comes directly from the brand with diamonds installed during production. It carries the manufacturer's warranty, holds strong resale value and reflects the original design vision.
A custom set watch puts you at the centre of the creative process. It starts with a consultation with our design team, where you choose the stone size, quality, cut and arrangement to match your style. Our in house jewellers then bring that vision to life, using only natural diamonds graded no lower than VS1 clarity with G to H colour.
Factory settings often hold higher resale value, but custom settings offer limitless creativity and the chance to build something truly personal using an authentic pre owned model. Bring your watch to our London showroom, or send it securely using a prepaid, fully insured shipping label. Do not own a watch yet? We can source the perfect model for you.
Is customisation the solution?
Our customisation process
From your first idea to the finished piece, handled by our in house artisans, including ex Rolex engineers, expert gem setters and qualified gemologists.
The Process
Bring your watch to our London showroom or send it fully insured, or let us source one for you
Share your concept, pick from our designs, bring your own reference or take inspiration from an off catalogue piece
Our artisans craft your one of a kind timepiece with precision and care
Your finished watch is delivered insured or ready for collection, with all original parts returned and a 24 month warranty
Popular projects
At Time 4 Diamonds, we transform exceptional timepieces into truly individual creations. Our custom watch projects combine authentic luxury watches with expert craftsmanship, precision gem-setting and bespoke design, creating pieces tailored to our clients’ vision. Explore some of our completed projects below, from subtle diamond enhancements to one-of-a-kind creations inspired by the world’s most sought-after and exclusive timepieces.
Custom Rolex Daytona 116505 “Rainbow”
Our custom 18ct Everose gold Rolex Daytona, inspired by the off-catalogue “Rainbow” model. Using an authentic Daytona reference 116505, powered by the Crown’s Calibre 4130, we have applied a custom rose gold bezel with baguette-cut sapphire gemstones set in a rainbow pattern. Also, this piece is adorned with natural, VS1, colour G-H white diamonds set into the lugs and crown guards of the case, and a custom black lacquer dial with sapphire gemstone hour markers that reflect the bezel.
Custom Rolex Yacht-Master 42 “Cotton Candy”
Our custom 18ct white gold Yacht-Master 42, inspired by the off-catalogue Yacht-Master 40 model nicknamed “Cotton Candy.” Using an authentic reference 226659, powered by the Crown’s Calibre 3235, we have applied a custom white gold bezel set with handpicked natural diamonds and dark blue, light blue, pink, and purple sapphire gemstones. Additionally, there are round brilliant-cut white diamonds applied to the lugs and crown guards of the case, and a sparkling custom pavé diamond dial.
Custom Rolex Daytona 116518LN “Eye of the Tiger”
Our custom 18ct yellow gold Daytona, inspired by the off-catalogue “Eye of the Tiger” model. Using an authentic reference 116518LN, powered by the Crown’s Calibre 4130, we have applied a custom yellow gold bezel set with handpicked natural, trapeze-cut VS1, colour G-H white diamonds. The main star of the show is our custom “Eye of the Tiger” dial, with pavé diamonds in wavy patterns over a black lacquer dial that recall the tiger pattern.
Custom Rolex Daytona 116508 Ruby
Our custom-inspired 18ct yellow gold Daytona, produced using an authentic reference 116508, powered by the Crown’s Calibre 4130. Our masterful artisans have applied a custom yellow gold bezel set with handpicked natural red rubies. Further enhanced by our custom pavéd diamond dial with ruby gemstone hour markers.
Custom Patek Philippe Nautilus Diamond Pair
Two of our custom rose gold Patek Philippe Nautilus pieces are on display above, produced using authentic references 5711/1R and 5980/1R. Both have been enhanced with custom rose gold bezels set with natural, VS1, colour G-H white diamonds, alongside diamond-set integrated bracelets and centre links. The 5711/1R is finished with a diamond-set dial featuring baguette-cut hour markers at 12, 6 and 9 o’clock, while the 5980/1R features a custom dial with baguette-cut diamond hour markers.
Custom Patek Philippe Nautilus 5980/1A Diamond
Our custom stainless steel Patek Philippe Nautilus, produced using an authentic reference 5980/1A powered by the brand’s Calibre 28-520 S C. Our masterful artisans have incorporated diamonds into the bezel, bracelet and dial. More specifically, our custom steel bezel features natural, VS1, colour G-H baguette-cut diamonds, with stones set into the integrated bracelet and centre-links, and a custom blue dial with baguette-cut diamond hour markers.
Custom Rolex Day-Date 40 228235 Diamond
Our custom 18ct Everose gold Rolex Day-Date 40, produced using an authentic reference 228235 powered by the Crown’s Calibre 3255. Our masterful artisans have applied diamonds to the bezel and Presidential bracelet. More specifically, our custom rose gold bezel features natural, VS1, colour G-H baguette-cut diamonds, with stones set into the Presidential bracelet, lastly fitted with a factory chocolate diagonal motif dial.
Custom Patek Philippe Nautilus 5711/1R Diamond
Our custom rose gold Patek Philippe Nautilus, produced using an authentic reference 5711/1R powered by the brand’s Calibre 26-330 S C. Our masterful artisans have applied diamonds to the bezel, bracelet, case and dial. More specifically, our custom rose gold bezel features natural, VS1, colour G-H, round, brilliant-cut white diamonds, with round, brilliant-cut stones set into the case, integrated bracelet and our custom pavéd diamond dial.
Custom Rolex Daytona 116520 Ice Blue Arabic Dial
Our custom-inspired Oystersteel Daytona, produced using an authentic reference 116520, powered by the Crown’s Calibre 4130. Our masterful artisans have applied a custom steel bezel set with handpicked natural, VS1, colour G-H, baguette-cut white diamonds. The star of the show is our custom ice-blue Arabic dial, with blue Eastern-Arabic numerals for hour markers, matched by custom blue hands.
Custom Rolex Daytona “Rainbow” Pair
Two of our custom Oystersteel Rolex Daytona pieces are on display above, both inspired by the off-catalogue “Rainbow” model and produced using authentic reference 116520. Both feature custom white gold bezels set with baguette-cut rainbow sapphires, alongside natural, VS1, colour G-H white diamonds in the lugs and crown guards. One is finished with a custom black lacquer dial, while the other features a pavé diamond dial and diamond-set Oyster bracelet centre links.
Ready to wear custom pieces
Explore finished pieces from our bespoke collection.
ساعة رولكس داي ديت ٤٠ بلاتينيوم ٢٢٨٢٠٦ بمينا وإطار مخصصين
£59,995.00
ساعة رولكس داي ديت ٤٠ بلاتينيوم ٢٢٨٢٠٦ بمينا عربي-هندي مخصص
£54,995.00
مجموعة أوديمار بيغيه رويال أوك 15400ST الماسية المخصصة
£32,995.00
أوديمار بيغيه رويال أوك 15400ST مزين بالألماس حسب الطلب
£29,995.00
ساعة أوديمار بيجيه رويال أوك أوفشور 44 مم من الفولاذ مرصعة بالألماس حسب الطلب
£24,995.00
ساعة رولكس جي إم تي ماستر II 116710LN مرصعة بالألماس حسب الطلب
£15,995.00
ساعة رولكس جي إم تي ماستر II 116710LN مرصعة بالألماس حسب الطلب
£15,995.00
ساعة رولكس جي إم تي ماستر II 116710LN مرصعة بالألماس حسب الطلب
£15,995.00Start your customisation
Tell us the watch and the look you have in mind. We advise on options, stones and finishes with clear pricing.
+44 20 7043 2598Start your project
Share a few details and our design team will come back to you.
Customisation, answered
What diamonds do you use?
We use only hand selected, natural VS1 diamonds to ensure exceptional brilliance, clarity and value. Every stone is carefully set by our expert diamond setters. We hold a stock of over 300,000 independently certified loose diamonds, giving you a wide selection of cuts and carat weights to choose from.
Do I get to keep the factory parts of my watch?
Absolutely. Any original factory parts that we replace during the customisation process are returned to you. This means you can always revert your timepiece to its factory set condition whenever you choose.
How long will the customisation process take?
Timelines vary depending on the complexity of the project, but we aim to complete all customisations within 6 weeks. Our team will keep you updated throughout.
Do you offer a warranty?
Yes. All of our custom projects come with a 24 month warranty. This covers craftsmanship and the integrity of the custom work.
Do you offer insured shipping?
Yes, all shipments are fully insured for your security and peace of mind. Please note we are not responsible for any import duties, taxes or fees that may apply in your country. For more detail, please refer to our terms and conditions.
If a stone falls out, is that covered under the warranty?
The loss of diamonds or stones is not typically covered if caused by general wear, damage or accidents. However, if the loss is due to a manufacturing fault in the setting, it is covered under our 24 month warranty.
